Expanding Your Capital Raising Opportunities
Your journey starts here.
Why Consider the Retail Channel?
Emerging companies generally self-fund or rely on friends and family to raise the necessary capital. However, scaling a business often requires more capital than those sources can provide. Some companies may choose to raise capital directly from accredited investors, while others may explore opportunities in the retail channel.
Raising capital through independent broker-dealers and RIAs can provide a vehicle to drive substantial revenue over time. When you work through a broker-dealer or RIA, you have access to their advisors and investors, significantly expanding your reach through a single point of contact. However, entering this channel can be expensive, and growing your brand takes time. This is why it is essential to have a channel expert guide you. The process is complex and relationship-dependent, so working with SGS can help ensure you enter the market with long-term success in mind.
The channel rewards preparation. That's why everything SGS does — from education to strategy to community — is built to get you retail-ready.
SGS leverages deep industry relationships and proven expertise to guide sponsors entering and expanding within the independent broker-dealer and RIA channels. With decades of experience supporting successful capital raises, SGS helps sponsors develop strategy, build national account relationships, get operationally ready, and drive the activities that advance offerings. And because the channel is as much about knowledge as it is about relationships, SGS pairs hands-on advisory work with Retail Readiness™ — its education platform — and a growing community of emerging sponsors. By partnering with SGS, sponsors gain an experienced ally who understands how to position products, navigate due diligence, and build lasting distribution relationships that drive results.
About SGS
Who We Help
SGS works with emerging alternative investment sponsors to lay the foundation for success in the retail channel.
How It Works
By leveraging decades of experience and strong industry relationships, SGS designs your sales operations and distribution strategy, builds national account relationships, and coordinates the right partners to execute — creating an effective, sustainable distribution system to raise capital in the retail channel.
What’s In It For You?
The ability to create a reliable income stream that requires lower returns than institutional capital can help you achieve your growth objectives.
From your first webinar to an ongoing community of peers, SGS supports every stage of the journey — so you're never navigating the channel alone.
National Accounts & Sales Strategy
At SGS, national accounts and sales strategy services help emerging alternative investment sponsors expand distribution and drive capital raising through the independent broker-dealer and RIA channels. Led by Heidi Wheatley, who has over 20 years of financial services experience and has played a key role in raising hundreds of millions of dollars, SGS delivers targeted relationship development, consultative business development, and strategic execution to secure and grow your selling syndicate.
While SGS does not provide direct wholesaling, it designs the sales strategy that drives your raise and connects you with a vetted network of third-party wholesaling partners — then coordinates and manages those relationships on your behalf. You get experienced boots on the ground and a single point of accountability, without the overhead of building a distribution team from scratch.
Retail Readiness™ - Learn the Channel
Raising capital in the retail channel starts with understanding it. Retail Readiness™ is our education platform — webinars, a podcast, and a growing library of resources — created to help emerging sponsors learn how the independent broker-dealer and RIA channels really work, before they invest the time and capital to enter. Explore resources designed to help you learn, grow, and excel at every step of your journey.
Explore Engagement Options
LAUNCH
Formulating & Executing a Launch Plan
for Companies Not Yet in the Industry
For companies considering entering the industry, we work with you to develop a market-entry strategy. This involves understanding the competitive landscape, structuring your offering to attract interest, and avoiding common mistakes. We help you gain efficiencies by leveraging our relationships and positioning your brand and product offering for success.
CALIBRATE
Fine Tuning Operations for Early
Stage Sponsors
For sponsors who have already joined the channel, we can optimize the processes and services you have in place. By evaluating your product structure, marketing and sales strategies, business operations, investor relations, and team structure, we can make recommendations to improve and enhance your product sales and support services. Our goal is to help you increase your exposure and gain additional traction within your selling syndicate.
REFINE
On Going Support
When our initial engagement ends, our commitment to your success continues! We can schedule monthly, quarterly, or annual check-ins to discuss opportunities and challenges to help you stay on track.
Broker - Dealer / RIA Services
Providing Access to Emerging
Alternative Investment Sponsors
Regarding alternative investments, many financial advisors and investors instinctively gravitate toward established sponsors with long histories and proven track records. However, while these larger sponsors may provide a sense of security, emerging alternative investment sponsors offer a unique set of advantages that can make them an attractive choice for forward-thinking firms, advisors, and investors. Working with any sponsor requires a thorough vetting to help ensure their potential aligns with your expectations. It is important to note that emerging does not mean inexperienced. Often, emerging sponsors have raised significant capital outside of the channel, have audited financials, highly experienced teams and proven track records.
Potential Advantages of
Emerging Sponsors
Striking the Right Balance
